Labels

Tuesday, January 14, 2014

Consulting for Yiyang Light Manufacturing Co Ltd

WHY I AM IN CHINA

In October I was selected to participate in a student run consulting project through Cornell's Student Multidisciplinary Applied Research Team (SMART) program. My team members include Jonathan Davey, a lawyer for the Canadian Department of Justice; Andrew Joseph, a former sourcing agent in Guangzhou; Yana Karadjova an undergraduate in Agriculture & Life Sciences, and Hua Li, a first year CIPA fellow from northern China. Our assignment was to help Yiyang Light Manufacturing Co Ltd develop a new marketing strategy and address labor supply issues. 

YIYANG

Yiyang is a polyresin manufacturer that specializes in high end ornamental and decorative items. Its major clients include Disney and Sunbelt, and it exports to distributors across the globe:


A model for a new product in Yiyang's R&D department

Most of Yiyang's proprietary products are religious items


Looks and feels like metal


All of Yiyang's products are painted by hand

Polyresin mixing station

Yiyang's manufacturing facility

Cherubs are popular with Yiyang's Russian and Japanese clients

Disney products make up 10% of Yiyang's orders
The SMART team with Yiyang's owner and the administrator of Quanzhou-Taiwanese Investment District

No comments:

Post a Comment