WHY I AM IN CHINA
In October I was selected to participate in a student run consulting project through Cornell's Student Multidisciplinary Applied Research Team (SMART) program. My team members include Jonathan Davey, a lawyer for the Canadian Department of Justice; Andrew Joseph, a former sourcing agent in Guangzhou; Yana Karadjova an undergraduate in Agriculture & Life Sciences, and Hua Li, a first year CIPA fellow from northern China. Our assignment was to help Yiyang Light Manufacturing Co Ltd develop a new marketing strategy and address labor supply issues.
YIYANG
Yiyang is a polyresin manufacturer that specializes in high end ornamental and decorative items. Its major clients include Disney and Sunbelt, and it exports to distributors across the globe:
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A model for a new product in Yiyang's R&D department |
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Most of Yiyang's proprietary products are religious items |
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Looks and feels like metal |
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All of Yiyang's products are painted by hand |
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Polyresin mixing station |
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Yiyang's manufacturing facility |
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Cherubs are popular with Yiyang's Russian and Japanese clients |
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Disney products make up 10% of Yiyang's orders |
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The SMART team with Yiyang's owner and the administrator of Quanzhou-Taiwanese Investment District |
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